Earth Hour has ramped up its social media activity and is getting its digital communities ready to Dare the World to Save the Planet.

Over the next two weeks, Earth Hour will releasing some teaser visual content – an exciting preview of what’s in store for our 2012 global campaign.

It’s about asking our digital communities, “What would you be willing to do to save the planet?”

This year’s campaign will announce a major digital partnership for Earth Hour 2012, and will launch a new platform for people to share what they’re willing to do for our planet, and what they want done in return.


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